Ways to track digital marketing campaigns Analytical tools for websites. Website analytics are online tools that track how many people visit a website. Don’t answer these questions with your gut feeling — instead, use a marketing performance measurement solution to see what the data says. For example, if your campaign was aimed at women aged 30 to 45 in New York City, but you received more engagement and revenue from women aged 45 to 55 in the same geographical area, that’s an indication that you should change your audience.
By breaking down the data into simple recommendations, you communicate the value of campaign analysis to everyone. However, there is a massive vulnerability that most marketers face. While 70 percent of marketers want to expand their existing data capacities, 72 percent are struggling to find the tools they need to do so. This makes a methodological analysis of campaign success much more difficult than necessary.
On the digital market, most Americans see between 4,000 and 10,000 ads a day. Consumers turn off ads they don’t. KPIs and indicators are a big part of SMART goals.
And they do that through hard data, not through hunches and guesses. For example, some marketers call purchases an acquisition, while others would regard loyalty card registration as the same thing. Continuing to put money into a marketing strategy that doesn’t generate conversions is like taking a pile of money and setting it on fire. As the media mix continues to grow on offline and online channels, consumers are taking part in campaigns at a rapid pace.
By combining AI with human expertise, links provides real-time insights into your audience and marketing activities. ROI is one of the most important KPIs and one of the most important considerations for any campaign performance analysis. This includes interacting with brand activation or campaign communication on digital media and sharing brand content with their social circles. Any data point that gives you insight into how your marketing is performing can be considered an important performance indicator or KPI.
However, this can be a tedious process unless you have a marketing performance measurement solution that is designed to optimize multiple KPIs. If your team focuses on their marketing goals, then metrics are the components in your compass. This blog post explains the best ways to analyze marketing campaign performance and highlights key KPIs for measuring results. Data is causing companies to reassess the way they work — particularly in their marketing department.
Marketers can fall into a variety of metrics and still not know whether their campaigns were successful. For example, instead of saying that you want to improve your marketing performance, you could say, “I want to get 100 new followers on social media through this campaign. Audience growth on social media, email list signups, website traffic, consumer sentiment, digital presence, and brand recognition are all valuable results of a marketing campaign. With retailers around the world undercutting each other on crowded online marketplaces, good branding offers marketers the opportunity to win customers.
